During the fourth quarter, Boozt.com will launch the Home interior category with the ambition to build the strongest Home offering in the Nordics. The focus will be on Nordic mid- to premium priced Home & Interior brands, and the aim is to offer the most confident selection available of strong Nordic Home & Interior brands to Boozt’s 2 million active customers. Over the last months, many brands have been signed and we are on target to reach 200 brands during the fourth quarter.

CEO, Hermann Haraldsson comments;
“Our ambition is to offer the Nordic customer the full range of the best and most relevant Home brands, covering all rooms in the house. We have hired a strong team of experienced Home buyers and merchandisers who in combination with our platform, marketing and fulfilment expertise will create an outstanding customer experience for Home shopping. We can be a strong partner for the Home brands on their online journey and provide them with access to our 2 million loyal Nordic customers.”

“Our committed launch into the home category is a significant step towards creating the true department store experience online. Shopping for relevant and complementary branded products in a frictionless environment. This will further elevate the experience for our customers, who over the last few years have increasingly shopped in the adjacent categories around the core fashion offering; Kids, Sport and Beauty.”

“We have high ambitions for the Home category and expect it to be one of the biggest categories on Boozt.com within the next 5 years”

The Home products will be handled in the existing fulfilment setup allowing for the industry-leading fast delivery of 1-2 days. As shopping for Home products is different from shopping fashion, a tailor-made “shop-in-shop” on Boozt.com has been developed to facilitate the best possible customer experience for shopping Home products.