Boozt Group

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Continuing our support for the Nordic Handball community

Our support for the Nordic handball community continues. We are excited to announce that Boozt.com is partnering up with the Swedish Handball Federation.  

“We are very excited to be partnering with the Swedish national handball teams, making it possible for us to strengthen our relationship with sport-loving customers and support the Swedish handball community. We at Boozt have the ambitious goal to be the preferred destination of the more than 150 000 active handball players that give it their all in the clubs”, Hermann Haraldsson, Co-founder & CEO at Boozt   

Boozt.com will be an official partner for both the men’s and women’s teams and the Boozt.com logo will be seen on both teams’ match shorts, as well as around the arena and in digital channels. 

“We welcome Boozt and Boozt customers to the Swedish handball community and look forward to working and developing the partnership together. Furthermore, to interact with sports-interested Boozt customers in different ways and bring them closer to the sport of handball”, Stefan Lövgren, CEO at Svenska Handbollslandslaget AB.

Through our partnerships, we can help create experiences that bring handball fans together and spread awareness for our strong category offering - especially within sports. To expand on existing partnerships we teamed up with the Danish Handball Association to launch a new, online national team shop on Boozt.com, tapping into Boozt.com's large online shopping universe. Beginning of next year we will also be launching a Swedish national team shop on Boozt.com for all Swedish handball fans.