Boozt Group

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Nordic Department Store Boozt launches ‘Boozt Pleasure’- a destination for intimate wellness

Boozt embracing sexual wellness and satisfaction with the launch of Boozt Pleasure.

Boozt is now taking a step forward in the world of sexual wellness with the launch of Boozt Pleasure - a product selection focused on providing individuals and couples with innovative and high-quality products for sexual pleasure and satisfaction. The new selection of erotic products includes a variety of high-quality toys, lubricants, and intimate care products reflecting the company's belief that sex is a natural and enjoyable part of life and should be treated as such.

 "We understand that sexual wellness is a crucial aspect of overall well-being and that everyone deserves to have a fulfilling and satisfying sexual experience," said Evelyne Durhuus Daugberg, Buying Director, Boozt. "By launching this new selection of products, we are embracing sexual wellness and providing our customers with easy access to high-quality products from some of the best brands."

Boozt has always been committed to providing customers with quality products and services. The new Boozt Pleasure sub-category to Beauty is no exception, featuring sensual products made from body-safe materials and rigorously tested for quality and performance.

A natural addition to the Boozt portfolio

The new selection of erotic products is a natural addition to our leading Nordic Department Store with the ever-growing popularity and normalization of the sexual wellness industry as a fast-growing market that is changing the sexual landscape and breaking taboos that inspire a better sex life.

"We are excited to expand our customer offering and meet customer demand with this innovative line of intimate objects. I’m sure that our loyal customers will appreciate shopping from our curated selection while benefiting from our best-in-class customer experience," said Evelyne Durhuus Daugberg

This latest addition to Boozt's curated multi-category department store offers a variety of stylish, tempting toys and products from top-notch brands, including vibrators, dildos, lubricants, and more, all designed with comfort, safety, and pleasure in mind. Boozt Pleasure, a sub-category to the Boozt Beauty category is live and accessible to customers at boozt.com.

About Boozt:

Boozt is a leading Nordic Department Store online selling curated Fashion, Kids, Sport, Beauty and Home online via own-built and tailor-made tech infrastructure. We offer a contemporary selection of products relevant to a variety of lifestyles through our multi-brand webstores, Boozt.com and Booztlet.com.