At the core of what we do as a business is our technology. We have built one of the most advanced e-commerce platforms in the Nordics using cutting-edge web technologies and infrastructure components. This purpose-built infrastructure enables full control over the customer experience and ensures world-class performance, scalability, and security. 

Jesper Brøndum, CTO, has been with Boozt since the start when we built our integrated technology platform. “Over ten years ago we defined a very clear and simple tech strategy. It says that our platforms have two main purposes; one is to be convenient for our external users. Offering our customers and partners a smooth experience. The second is to be in control for our internal users. We need to make sure that all our business teams have the right tools to grow the business.” 

The Boozt integrated technology platform is our solar system of own-built tools that power our operations. Internally we refer to this approach as the “Halo” as our technology is central for all our organisational activities and used by all of our business functions. Strategically positioning our technology projects close to the business units has enabled us to develop a unique combination of systems ranging from the webshop, content and product management, warehouse management, customer service, financial services, apps and more. 

Jesper Brøndum, CTO, explains the importance of building our own systems. “It means we can control performance and priorities. We are competing with the market for the same products, the same brands and more or less the same selection, at close to the same pricing. The way we differentiate ourselves to the consumers is through the services that we offer. To do that we need to be in control of the systems. In general, we do not like being dependent on others. The risks are lower when we build systems ourselves.”

We strive to use technology as a tool to create a better fashion experience and more efficient operations. To continue to offer our customers an outstanding user experience we need to stay at the forefront of the latest technology developments. That’s why it’s so vital for us to foster a strong innovation culture that empowers our people to experiment with new technologies and push the boundaries of our existing setup.

Curious to learn more about tech at Boozt? Read more stories on our tech blog.