About Boozt Group
We are a Nordic technology company selling fashion and lifestyle online. We offer our customers a curated and contemporary selection of brands, relevant to a variety of lifestyles, through our multi-brand webstore Boozt.com and our Nordic fashion outlet Booztlet.com.
The Boozt brand is becoming a recognised name for fashion and lifestyle in the Nordics through high customer satisfaction. We strive to offer a convenient shopping experience with high service levels, consistent user experiences across both mobile devices and desktop, quick deliveries and easy returns.
Boozt has grown rapidly over the last few years to reach SEK 7.8 billion in revenue in 2023 and build a base of over 3.5 million active customers on Boozt.com.
Who we are.
Our vision
Our vision is to become the leading Nordic department store, offering the preferred destination for shopping Fashion, Kids, Sport, Beauty and Home online.
our values
Our values are founded on the pillars of trust, freedom & responsibility. These 3 pillars empower us as individuals, keep us inspired within our teams and build a more resilient company.
What we dO.
Curated Nordic selection
We strive for Boozt to be THE destination for Nordic fashion followers. We offer a curated selection of Scandinavian and international, contemporary and premium fashion and lifestyle brands for men, women, and children. With over 1600 mid-to premium brands our customers can browse from our complementary assortment of fashion categories including clothing, shoes, accessories, sportswear, beauty products, and home.
Best-in class customer experience
We are passionate about customer satisfaction and delivering unrivalled customer service. Our customer service agents continue to set high standards for response times and quality on all communication channels. We always offer quick delivery and easy return options. We want our customers to be able to shop according to their values and provide relevant and reliable information about products on our sites.
Frictionless shopping
Shopping with Boozt should be easy. We want to offer our customers a seamless user experience across platforms and consistently high standards when shopping on both mobile and desktop. We are continuously developing the shopping experiences for our customers through innovation and new technology.
How we do it.
Tailor made technology
Our business is built around having the most advanced e-commerce platforms in the Nordics. We prefer to build our own in-house systems, using cutting-edge web technologies and infrastructure components. This purpose-built infrastructure enables full control over the customer experience and ensures world-class performance, scalability, and security.
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Care why culture
Central to our culture is the ‘care-why’ mindset. It is not only about knowing, but also caring. Being curious about why things are the way they are, choosing to act and going the extra mile for the customer, the company, and each other. We believe a strong company culture enables our people to contribute positively to the business, the environment and the community.
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Local scale
We are the Nordic online fashion and lifestyle destination. The majority of our revenue is from Nordic brands and our operation is located centrally in the Nordics allowing for faster delivery and the lowest possible carbon footprint. Local anchoring is key for building an economically, socially and environmentally sustainable e-commerce business.
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responsible choices
Boozt Group has a strong and well-established tradition of always striving to be a fair and responsible business. By making responsible choices in all areas of our business, we can reduce the direct footprint of our local operations, while also engaging our partners in the journey to becoming a more sustainable fashion industry.
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Our business areas
The Boozt Group’s presence is growing within the Nordic fashion and lifestyle e-commerce market and we recognise Nordic region’s attractive market opportunity. Therefore, we continue to evolve our potential. By setting higher standards and developing the correct strategies, we can measure our successes and address our pitfalls.
We have responded to the Nordic online apparel market growth opportunity with the expansion of two business segments: Boozt.com and Booztlet.com.
Under Boozt.com is our physical retail store, Beauty by Boozt located in Malmö, which is supporting our online offering of premium Beauty brands. The two Booztlet outlet stores fall under Booztlet.com, and are the last resort of inventory clearance for the Group as well as an effective way of selling goods with claims
Boozt.com is a multi-brand online fashion & lifestyle shop with more than 1600 brands split into the main categories; Women, Men, Kids, Sports, Beauty and Home. Customers can shop from a selection of commercial and premium brands with the majority being Nordic bands but supported by strong international brands.
Booztlet.com is our Nordic fashion & lifestyle outlet offering prior seasons styles from strong brands at attractive prices. It is a combination of old items from Boozt.com and items bought directly from our brand partners