Responsibility

we care for the change…

… we want to see in the fashion industry. With the influence we have as a leading player on the market, and through our partnerships, we can push for a more sustainable industry by setting standards for more responsible practices.

Our vision is to use our local Nordic position and our technology platforms to make sustainable choices easy for our customers and our partners. A way for us to accelerate our current initiatives even further is through our Care-For strategy. It focuses on how we can work to improve quality and transparency in the supply chain, including respect for human rights, fair labour conditions, as well as reducing the environmental impact from production and operations.