Boozt appoints new country managers for Finland and Iceland to strengthen position in the markets

Boozt, leading Nordic e-commerce company, has appointed Sylvía Clothier Rúdolfsdóttir as Country Manager for Iceland and Inka Wirman as Country Manager for Finland, taking steps to further strengthen Boozts position in the Nordics.

As we continue to execute on the Nordic Department Store strategy, the Finnish and Icelandic markets will be important to further grow our strong position in the Nordics and we are pleased to see consumers from these markets buying into our curated selection of fashion and lifestyle brands. With Inka onboard as Country Manager for Finland and Sylvía as Country Manager for Iceland, we will continue to deliver a best-in-class customer experience to all our Nordic customers.” Hermann Haraldsson, CEO & Co-founder, Boozt 

The appointment of new country managers for Finland and Iceland further underlines Boozt's commitment to becoming the leading e-commerce in the Nordics. The new country managers will drive and develop key concepts and initiatives to strengthen the brand and drive growth of Boozt.com in the respective markets.

Inka Wirman, Country Manager for Finland
With expertise in concept strategy, content and influencer marketing and digital distribution, Inka has extensive experience working in the retail industry. Prior to the appointment, Inka was Country Manager at SplayOne,  a leading Nordic agency for branded entertainment, where she lead a team responsible for content collaborations and influencer campaigns for brands both in Finland and the Nordic countries. Inka has a Master of Science in Marketing Management from the University of Vaasa. 

Sylvía Clothier Rúdolfsdóttir, Country Manager for Iceland
With expertise in operations and marketing, Sylvia has extensive experience driving sales. Prior to the appointment, Syliva was Office- and Marketing Manager at Microsoft Iceland where she worked with supervision of marketing and collaboration with the Danish market.