Boozt Becomes Main Sponsor of Bridge Run 2025
Malmö, Sweden – November 7, 2024: Boozt underscores its roots in the Öresund region and commitment to promoting health through movement by becoming main sponsor of The Bridge Run 2025. This sponsorship elevates the experience for all 40,000 participants.
Today, it was publicly announced that Boozt becomes main sponsor for the unique half marathon Bride Run 2025 starting in Denmark and finishing in Sweden.
“For Boozt, becoming the main sponsor of The Bridge Run 2025 is a natural step. Our success and growth are rooted in the Öresund region, where most of our 1,000+ talented employees live and work. The Öresund Bridge is a powerful symbol of unity, and this race offers a unique opportunity to connect tens of thousands of runners across the Öresund Region while fostering a sense of community through sport.”,” says CEO and Co-Founder of Boozt, Hermann Haraldsson.
Experience in ensuring a great attendee experience
Boozt has a tradition of actively contributing to strengthening the regional community across borders. But as the leading online department stores in the Nordic region with some of the biggest brands for an active lifestyle, Boozt is already a well-known major sponsor of major sports events in both Denmark and Sweden.
“As a long-standing partner and major sponsor of a number of the biggest races – including the largest half marathon in Sweden and Denmark’s largest running event – we have extensive experience of how Boozt can help create the best possible experience for all participants,” says Sales and Media Director, Rasmus Fermann.
Boozt’s contribution to adding new layers to the participants’ experience is what excites the organisers from Malmö Allmannä Idrottsförening (MAI) and Sparta Athletics & Running.
“This enables us to offer participants an unforgettable day travelling under and across Øresund. Boozt not only shares DNA with what the race represents by being a company that connects the region itself. But it also applies to their ongoing dedication to and understanding of sport and all the social values that can be reaped by strengthening the joy of movement that the popularity of the race also represents,” says Dorte Vibjerg, CEO of Sparta Athletics & Running.
Club Director of MAI Peter Karlsson emphasises the importance of good partners:
“It always feels extra good when we find committed partners who share the same values as us as organisers. Boozt contributes to three important pillars of the Bridge Race: Social responsibility, experience and community in the region. We look forward to giving the runners a great experience that inspires continued exercise and health.”
Support for your training and your back
The partnership with Boozt means that the level of entertainment before and on race day will be stepped up. Participants will be helped in their preparations before the race with training programmes and receive a race bag of high quality design and durability with the expectation that participants will use it for many years to come.
A certified supplier has been chosen that fulfils high standards of responsibility in the production of the racebag. Boozt will also be raising the bar in terms of the merchandise offered.
Sold out race
In February, The Bridge Run 2025 sold out in a matter of hours, with around 100,000 Swedish, Danish and international runners trying to get their hands on some of the 40,000 start numbers for a rare opportunity to cross the border between Denmark and Sweden in running shoes.
Media Relations:
Ask Kirkeskov Riis, Communications Director, Boozt
+45 5362 5460 / askr@boozt.com
