Boozt continues to support Knæk Cancer with this year’s limited edition t-shirt
For the eighth year in a row, Boozt.com supports the fight against cancer with a limited edition Knæk Cancer t-shirt. This year the t-shirt is worn by actor Thure Lindhardt, and former elite swimmer Jeanette Ottesen who are ready to support the cause when sales kick off on October 11th. Last year the t-shirt was sold out, meaning Boozt.com could donate 807.000 DKK to Knæk Cancer.
They are used to being at the forefront when all of Denmark is watching. This time it is neither about swimming nor theatre but about cancer. A cause that Lindhardt and Ottesen are ready to support as the front figures for this year’s Knæk Cancer t-shirt. As every third Dane gets cancer before they turn 75 many Danes is in touch with the disease at some point in their lives. Therefore, it was natural for them both to support the cause.
”I think the obvious answer when offered to help bring attention to one of the deadliest diseases in Denmark is to say yes. That is why I took the chance to support Knæk Cancer dressed in this year’s t-shirt.” Jeanette Ottesen says.
It is the eighth year in a row that Boozt.com is partnering up with Knæk Cancer by designing a limited edition t-shirt. The Knæk Cancer t-shirt is available both in a women’s and a men’s model. Rosemunde is behind the women’s t-shirt, while the new brand, Enkel, is behind the men’s t-shirt. The t-shirt is sold exclusively on Boozt.com for 249 DKK, whereof 100 DKK, goes entirely to Knæk Cancer. The sale kicks off on Monday the 11th of October 2021.
”Every year the Knæk Cancer t-shirt has been met with great support from all Danes. Last year we had a record sale. We reported the t-shirt sold out and could donate all of 807.000 DKK to Knæk Cancer” says Cresta Brandt, Head of Brand & Campaign at Boozt.
It is important to continuously put focus on both cancer treatment and research but also on how we talk about and handle the disease. This, and the importance of creating spaces for being open and understanding, is something that Thure Lindhardt emphasizes.
”Everything we can do to hinder making the disease a tabu is a good thing. Recognizing that for many, living with a disease is deeply private, personal, and intimate while others have a greater need for sharing how they feel. All this demands understanding. I hope this campaign will help create that understanding and spread something as simple, yet so difficult, as hope,” says Thure Lindhardt.
