The Edit on Boozt.com provides an additional platform for brands to increase their target reach and engage with customers through curated Nordic fashion and lifestyle content.

As the leading eCommerce player for fashion and lifestyle in the Nordics, Boozt aims to create an outstanding shopping experience by strengthening the relationship between customers and brands. The Edit builds on already existing brand investments, such as the Boozt Media Partnership, where brands can communicate with customers using targeted campaigns and anonymized customer data. The ambition with the new online magazine is to add value, inspiration and elevate the shopping experience for customers by providing them with both relevant and refreshing content about brands and styles.

“The Edit has replaced the former printed Boozt magazine, offering a new digital content experience for customers. With this new addition, we are creating a more seamless and inspirational shopping experience that aligns with all our marketing touchpoints; emails, SoMe, etc. We want to inspire our customers with curated Nordic fashion and lifestyle content in a format that we think will appeal to them”, says Peter G. Jørgensen, CCO. 

The online magazine format provides a storytelling platform to engage with customers while increasing brand exposure and content-driven sales for the fashion, kids, sport, beauty and home categories. Curated by an in-house editorial team, customers can now find a content feed of exclusive articles, interviews and styling tips aimed to highlight the over 800 local Nordic and international brands available on Boozt.com. New content is published daily and produced in collaboration with fashion-led buyers, relevant influencers and brand partners. 

“Instead of just having banners and ads, the magazine is a way to add value and share relevant and inspirational content so customers can learn more about brands they might not have come across before. It's important that there is always a story behind the content, that it is news or trend-driven to keep the reader interested. That’s why we focus on being seasonal and situational, always linking back to the latest Nordic fashion and lifestyle trends”, says Sarah Wilson, Brand Activation Manager.