Boozt expands into the Home category
During the fourth quarter, Boozt.com will launch the Home interior category with the ambition to build the strongest Home offering in the Nordics. The focus will be on Nordic mid- to premium priced Home & Interior brands, and the aim is to offer the most confident selection available of strong Nordic Home & Interior brands to Boozt’s 2 million active customers. Over the last months, many brands have been signed and we are on target to reach 200 brands during the fourth quarter.
CEO, Hermann Haraldsson comments;
“Our ambition is to offer the Nordic customer the full range of the best and most relevant Home brands, covering all rooms in the house. We have hired a strong team of experienced Home buyers and merchandisers who in combination with our platform, marketing and fulfilment expertise will create an outstanding customer experience for Home shopping. We can be a strong partner for the Home brands on their online journey and provide them with access to our 2 million loyal Nordic customers.”
“Our committed launch into the home category is a significant step towards creating the true department store experience online. Shopping for relevant and complementary branded products in a frictionless environment. This will further elevate the experience for our customers, who over the last few years have increasingly shopped in the adjacent categories around the core fashion offering; Kids, Sport and Beauty.”
“We have high ambitions for the Home category and expect it to be one of the biggest categories on Boozt.com within the next 5 years”
The Home products will be handled in the existing fulfilment setup allowing for the industry-leading fast delivery of 1-2 days. As shopping for Home products is different from shopping fashion, a tailor-made “shop-in-shop” on Boozt.com has been developed to facilitate the best possible customer experience for shopping Home products.
