Boozt New Official Partner to Finland's National Ice Hockey – ‘The Lions’
Boozt will be an official partner for both the men’s, women’s, and junior national teams governed by the Finnish Ice Hockey Association.
Malmö, Sweden – February 9, 2024 – Boozt, the leading Nordic online Department Store, today announced a new partnership with the Finnish Ice Hockey Association, becoming an ‘Official Partner’ of the national team, known as ‘The Lions’
Boozt has been catering to Finnish customers and contributing to Finnish society for a decade and this new major sponsorship marks a significant step in further strengthening Boozt's connection to Finland.
Boozt.com will be an official partner for both the men’s, women’s, and junior national teams governed by the Finnish Ice Hockey Association and the Boozt logo will prominently feature on the game jerseys of the Men's team, commencing with the tournament European Hockey Tour (EHT) tournament Beijer Hockey Games in Sweden.
"We are very excited about the opportunities this partnership presents. We understand the immense power ice hockey holds in uniting people and creating lasting memories in Finland, and we are thrilled to be a part of this special tradition," says CCO & co-founder Peter G. Jørgensen.
Lassi Rönkkönen, Sales and Marketing Director of the Finnish Ice Hockey Association, expresses his enthusiasm for the collaboration: “We are proud to announce Boozt as the newest member in the Lion Family. Boozt has lately engaged with sporting clubs and national teams in other Nordic countries, and we definitely see a win-win situation with this partnership in the Finnish markets for years to come.”
As a company, Boozt always prioritizes partnerships with sports teams and organizations that make a positive impact," Peter G. Jørgensen emphasizes. "The Lions, with their ability to bring people together, promote a winning culture, and encourage a healthy lifestyle, perfectly embodies this ideal,” he states.
The new partnership holds great opportunities for Boozt to further increase brand visibility for our strong Nordic Department Store as the Boozt logo and Boozt ads will be prominently displayed during games, promotional events, and campaigns reaching a broad and engaged audience.
The parties have entered into a collaborative agreement with a two-year term.
About Boozt:
A Nordic technology company selling fashion and lifestyle online. We offer our customers a curated and contemporary selection of brands, relevant to a variety of lifestyles, through our multi-brand webstore Boozt.com and our Nordic fashion outlet Booztlet.com.
The Boozt brand is becoming a recognised name for fashion and lifestyle in the Nordics through high customer satisfaction. We strive to offer a convenient shopping experience with high service levels, consistent user experiences across both mobile devices and desktop, quick deliveries and easy returns.
Boozt has grown rapidly over the last few years to reach SEK 6.7 billion in revenue in 2022 and build a base of over 3 million active customers on Boozt.com.
About the Finnish Ice Hockey Association:
The Finnish Ice Hockey Association (FIHA) is the governing body for ice hockey in Finland. Founded in 1929, the FIHA is responsible for organizing and promoting ice hockey at all levels in Finland, from youth leagues to the national team. Ice hockey is the most popular and most widely followed sport in Finland – 50% of Finns are pretty much or extremely interested in ice hockey (Sponsor Navigator 2023). The Finnish national ice hockey team, also known as "The Lions," is one of the most successful national teams in the world, having won four World Championships and one Olympic gold medal.
Media Relations:
Ask Kirkeskov Riis, Communications Director, Boozt
+45 5040 8511 / askr@boozt.com
Lassi Rönkkönen, Sales and Marketing Director, FIHA
+358 (0) 50 575 0212 / lassi.ronkkonen@finhockey.fi
