Boozt.com new national premium partner to the Danish Handball Association

Boozt.com have entered an agreement with the Danish Handball Association as the official premium partner of DHF and the Women’s National Handball team for the next three years. The new agreement will support Danish handball and the association's important work promoting the kids and teen handball community. As of today, the Boozt.com logo can be seen on the Women’s team apparel, around the arena and in digital channels.

“We are excited to gain a strong and committed partner, who wishes to be a part of the Handball Community and sees the Women’s National Handball team as the perfect partner to reach a large audience. We are sure that this will be a great collaboration and we look forward to hopefully kicking off with a victory for the Women’s National Handball team tonight,” says Henrik M. Jacobsen, Director of the Danish Handball Association.  

As the Nordic department store, Boozt is the proud supporter of the sports community partnering with local and national sports organisations in Denmark and the Nordics. With the new agreement, Boozt.com becomes Official DHF Premium Partner for the Danish Handball Association and the Women’s National Handball team.

“Having an active lifestyle resonates with many of our Nordic customers. As handball is the most widely TV-broadcasted sport in Denmark, partnering with the Danish Handball Association allows us to further strengthen our relationship with sports-loving customers and the Danish handball community. We are excited for this partnership and look forward to what we can create together.” says Peter G. Jørgensen, Chief Commercial Officer at Boozt

The three-year agreement gives Boozt.com commercial rights to create marketing and branding activities together with the Women’s National Handball team. The partnership between Boozt.com and the Danish Handball Association will kick off with the Denmark – Romania EM Qualification Game this Wednesday, 2 March.