Boozt becomes new main partner for Malmö FF

Boozt is pleased to be the new main sponsor for the football club Malmö FF. Beginning with the 2023 season, Boozt will be visible on the men's match jerseys.

The Malmö FF match jersey together with curated items from the fan assortment in the MFF shop will also be available on Boozt.com as part of the partnership.

“We are proud to partner with a well-respected company that has a strong focus on community engagement in and around Malmö. With this partnership, we can strengthen our local commitment and collaborate with a nationally recognized brand such as Boozt. We look forward to a long and successful partnership together” says Niclas Carlnén, CEO at Malmö FF

Boozt’s head office is located in Hyllie and the majority of its more than 1000 employees live and work in the Skåne region. As the leading Nordic eCommerce company, Boozt aims to be the preferred destination for shopping Sports and offers a wide selection of products in the sports category.

“We are very proud to partner with Malmö FF and a team with such a strong community engagement. As the Nordic Department Store, this partnership supports our ambitions to select partner- and sponsorship platforms where we have close and meaningful interaction with local communities in the Nordics. We look forward to supporting the strong sense of community that Malmö FF contributes to, both in Malmö and the region.  I’m sure we will share many great moments and victories together in the future.” says Hermann Haraldsson, Co-founder & CEO at Boozt.