Boozt provides brands the opportunity to leverage unique customer insights with new data intelligence tool

To further strengthen the customer experience, Boozt is introducing the Boozt Data Intelligence tool where brand partners can benefit from Boozt’s extensive anonymised data. With more than 3 million active customers across 12 markets, the tool offers unique insights into customer behaviour and purchasing patterns. 

“As the leading e-commerce company in the Nordics, we continuously invest in strengthening the relationship between our customers and brand partners. With the new data intelligence tool, we offer brands greater control over their decision-making by opening the door to our extensive and dynamic customer insights. We look forward to working closely with our brands to support their business growth” - Peter G. Jørgensen, CCO at Boozt

Developed in-house, the Boozt Data Intelligence tool provides a tailored user experience that gives brands an easy way to understand and leverage valuable customer data such as what products are selling where, to whom, and how that differs from country to conversion rates. This data is beneficial for driving effective marketing campaigns and optimizing sales efforts based on the latest trends. 

Boozt Data Intelligence also introduces the opportunity for brands to optimize their inventory management, providing the necessary data to better understand the performance of their products and forecast purchasing patterns. In the long term, such insights can help minimize overstock and support brands in their efforts towards more responsible production practices. 

The data intelligence tool is part of Boozt Media Partnership, Boozt’s marketing service for brands. Boozt continues to focus on expanding existing categories while further developing complementary services for customers and partners to reach the full potential of the e-commerce ecosystem and strengthen its position as the leading responsible e-commerce company in the Nordics.